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The Quiet Challenges of Parenting Kids in Their 20s
Parenting kids in their 20s is hard in a way no one really prepares you for. One of my kids is facing some really big life challenges right now. And if I’m being honest, I feel like I’m getting it wrong. On the phone especially. We start talking about what’s going on, and by the end of the conversation I know he feels grilled… even though my intention is just to help. I’m constantly trying to figure out the right cadence. How often do I check in? How much do I ask? How deep d
Alison Friedman
4 days ago1 min read


How Evolving Shopping Strategies Reflect Our Changing Lives
I remember when I used to be the ultimate back-to-school shopper. I knew exactly when to hit the Nordstrom Anniversary Sale, how to beat the crowds, and which sizes my boys would grow into next. Sometimes I’d even have them try things on in advance so I knew what size to grab the second it hit the floor. This was before online shopping was what it is today… you really had to work for it. Dragging 3 boys into the dressing room was its own special workout. They’d end up in a pi
Alison Friedman
Dec 11, 20252 min read


How Showing Up For Yourself Builds Real Confidence
The fastest way to change your life isn’t more goals, it’s keeping the promises you make to yourself. Every time you make a commitment to yourself and follow through, you’re not just completing a task… You’re honoring yourself. You’re reinforcing the belief that your word to yourself matters. James Clear, author of the bestselling book Atomic Habits and a leading expert on habit formation, says… “Every action you take is a vote for the type of person you wish to become.” But
Alison Friedman
Nov 5, 20252 min read


A Jewish Heart, A Human Story
Two years. Two years of waking up and falling asleep with this weight in my heart. Not a day has passed where I haven’t thought of the hostages… the families, the uncertainty, the pain, and the hope. I haven’t spoken about it much publicly, but it’s been part of my consciousness every single day. Selfishly, maybe one reason this feels so close to me is because it could have been anyone. It could have been someone in my family. It could have been someone I know. We were so gra
Alison Friedman
Oct 15, 20253 min read


A Letter to Your Future Self
I know I mention Mel Robbins a lot, but her recent conversation with Debbie Millman has stayed with me. Debbie is an award-winning...
Alison Friedman
Oct 7, 20252 min read


What the Happiness Museum Made Me Think About
When Scott and I recently visited Copenhagen, we spent an afternoon at the Happiness Museum and it surprised me how much what I learned...
Alison Friedman
Sep 30, 20252 min read


Embracing the Empty Nest, Creating What’s Next
Our youngest son Jake came to Florida recently, and it felt different. With our Maryland house sold, this rental is now his “home base”...
Alison Friedman
Sep 2, 20252 min read


Book Review: “The Girlfriend’s Guide to Menopause”
If you were pregnant in the late ‘90s or early 2000s, chances are you remember The Girlfriend’s Guide to Pregnancy . It was relatable, honest, and surprisingly helpful. I devoured it when I was expecting my boys, and I think there were follow-ups for babies and toddlers too. So when I saw The Girlfriend’s Guide to Menopause , I was hopeful. This next phase of life deserves the same kind of support, right? Unfortunately, no. I was seriously disappointed. I’m currently
Alison Friedman
Aug 11, 20252 min read


Ignited: Finding My Way Back to Purpose
It’s been a little longer between newsletters than I would’ve liked… and I think that’s the ripple effect of all the life changes I’ve...
Alison Friedman
Jul 29, 20252 min read


Grieving Lizzie
It’s been 2 weeks since we said goodbye to our sweet Lizzie.Sixteen and a half years of love, barking, cuddles, chaos, and personality…...
Alison Friedman
Jun 26, 20252 min read


The Allure and Reality of With Love, Meghan
On my recent flight home from Europe, I watched Meghan Markle’s new Netflix series, With Love, Meghan . The show features Meghan, Duchess...
Alison Friedman
Jun 3, 20253 min read


My Sandwich Generation Life: Navigating Spontaneity and Planning
There’s something about shopping with your adult son that hits different, especially when it’s not about you footing the bill. I recently...
Alison Friedman
May 15, 20252 min read


Navigating Emotions and Mindset Shifts During an Estate Sale Journey
I created this section to share what’s really going on. No filters, no pretending things are perfect. Right now, I’m deep in the moving...
Alison Friedman
Apr 27, 20252 min read


Embracing Change: Tearing Down the Walls of a 23-Year-Old Home
This week, I’ve been sitting in the middle of boxes, memories, and big feelings. After 23 years in the same home, I’m officially selling...
Alison Friedman
Apr 13, 20252 min read
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