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Midlife Is Not a Crisis... It's Your Breakthrough
Amy Poehler said it better than most of us ever could. We have been handed a story about midlife that was never ours to begin with, and letting go of it is where the breakthrough starts. The narrative goes something like this... you hit 40 or 50, things start declining, and you spend the next decade managing the loss. No wonder so many women feel like they are already behind. But what if you flipped the whole script? What if this time of life is not the beginning of somet
Alison Friedman
Jun 161 min read


The Ed Mylett Quote That Reminded Me to Do One More
I love this Ed Mylett quote because it is such a simple reminder that growth usually does not come from doing something huge, but from doing one more small thing than you thought you could. One more rep. One more walk. One more glass of water. One more hard conversation. One more promise you keep to yourself. That is where momentum starts. Not from being perfect, but from choosing one more.
Alison Friedman
May 281 min read


Why Micro Habits Beat Extreme Changes Every Time
I come back to this again and again… because I see it play out in real life all the time. It’s the daily decisions. The micro habits. The small things that don’t feel like much in the moment… but build over time. When people come ask me to be their health coach, they often want to change everything at once. They’re ready. They’re motivated. They want results. But when too many changes happen at the same time… it becomes hard to sustain. Not because they’re not capable… but be
Alison Friedman
Apr 141 min read


What Every Woman Deserves to Know
This made me realize how many years I was managing symptoms... without ever being told what was actually going on.
Alison Friedman
Mar 311 min read


The Courage to Begin Again
There’s something about this season of life that feels less like slowing down and more like beginning again. Showing up to host the event. Showing up for conversations that stretch us. Showing up for community, for new adventures, even for a new puppy. Aging well isn’t about retreating. It’s about renewal. It’s about choosing the courage to begin again, choosing connection, and allowing ourselves to be seen in this next version of who we are becoming.
Alison Friedman
Feb 241 min read


Finding Courage and Perspective in the Mountains of Utah
Being in the mountains in Utah always puts things into perspective for me. There’s something about being surrounded by something so big that reminds you what you’re capable of… and where you still need courage. It doesn’t feel dramatic. It just feels real. And sometimes, that quiet reminder is exactly what I need.
Alison Friedman
Jan 311 min read


Ego Off, Growth On
When we step out of the way of our own ego, life has a way of showing us exactly where we’re meant to grow next.
Alison Friedman
Dec 11, 20251 min read


Mental Fitness Starts in Your Mind: Train the Thoughts That Make You Stronger
The real work isn’t stopping every negative thought… it’s choosing which ones you’re willing to repeat, believe, and build a life around.
Alison Friedman
Nov 5, 20251 min read


Holding Both
If you read I Am Unfiltered: A Jewish Heart, A Human Story , you already know how much I admire Rachel Goldberg-Polin. Her strength, her faith, her ability to hold heartbreak and hope at the same time. This quote reminds me that we can honor pain and still choose joy… that sometimes the most human thing we can do is feel both.
Alison Friedman
Oct 15, 20251 min read


Borrowed, Not Owned
I find this line especially comforting as I navigate this chapter of letting go: nothing is permanent, and gratitude softens the release....
Alison Friedman
Oct 7, 20251 min read


The Power of Feeling Supported
This line stopped me in my tracks during our visit to the Happiness Museum in Copenhagen. It’s stayed with me because it captures what I...
Alison Friedman
Sep 30, 20251 min read


The joy of Not Knowing What is Next
That feels especially true right now as we set off on a new adventure through Europe. This trip isn’t perfectly planned… and that’s the...
Alison Friedman
Sep 2, 20251 min read


You are Powerful
In light of Chelsea Handler’s book I’ll Have What She’s Having being my favorite thing right now, I came across this quote from her that...
Alison Friedman
Aug 12, 20251 min read


Alison Friedman
Jul 30, 20250 min read


If It Should Be
A friend shared this poem with me, and it brought me real comfort.If you’re grieving the loss of a pet, maybe these words will help you...
Alison Friedman
Jun 27, 20251 min read


Growth Isn't Starting Over
This is one of the reminders I come back to often. Growth doesn’t mean starting over… it means choosing purpose and showing up with...
Alison Friedman
Jun 4, 20251 min read


True Luxuries
True wealth is measured in time, health, and the people and experiences that bring peace and joy.
Alison Friedman
May 16, 20251 min read


One Decision Can Change Everything
"You are one decision away from a completely different life." — Mel Robbins I come back to this quote often, especially when life...
Alison Friedman
Apr 28, 20251 min read


Choosing Your Response
I've been thinking about how we can't always control our emotions, but we can decide how we respond. As Mel Robbins puts it... "You...
Alison Friedman
Apr 14, 20251 min read
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